Basic Attention Token (BAT), the leading crypto-focused browser project, has announced the upcoming addition of a new feature to the brave browser’s desktop and mobile versions.
According to a BAT announcement on Wednesday, the new feature will see users opting for Brave Rewards receive up to 70 per cent of the revenue generated by the project from advertisers running promotions for Sponsored Images on the browser’s private version.
In describing how the Brave Browser’s latest Sponsored Images work the announcement reads:
These branded images will appear in the form of large, beautiful background images within our new tab page.Cited from Basic Attention Token’s official blog here
Until now, BAT’s Brave Browser has featured 16 handpicked background photos from the team to fit user needs and make the room attractive.
Nonetheless, the background image space will be rented to advertisers with the new feature, while interested users may allow Brave Rewards to get paid to view those ads.
“These [Sponsored] images will begin to appear across our mobile and desktop browsers over the next few months,” quoted another Announcement segment in the official blog.
The new feature, meanwhile, comes only a few months after BAT announced that its flagship browser now has more than eight million active users per month. The project aims to offer fairness and equality in ads by sharing ad revenue with consumers, rather than keeping the entire benefit to itself like legacy browsers like Mozilla and Google Chrome.